Promoting volunteering through television
One of the Office for Volunteers roles is to promote volunteering within the community. Over the past few years, a range of television commercials have aired on commercial television, highlighting the value of volunteering.
Television campaign launched
In 2007, a new TV campaign titled, “If you want to lift yourself up, lift up someone else” was launched and screened on commercial channels to encourage people to volunteer. These commercials built upon the 2004 successful campaign, “It's a two way thing”, which demonstrated the mutual benefits of volunteering.
to view these television commercials and more...
Further information
- Community Voices Program - community organisations produce promotional television commercials and training videos with Screen Studies students from Flinders University.
